OpenAI – “Write a blog about marketing for lawyers.”

OpenAI – “Write a blog about marketing for lawyers.”

This isn’t a blog about marketing, this is a blog about Artificial Intelligence. But that was my first prompt into OpenAI. Here was the response (cut short because I ran out of processing tokens).

“Lawyers have a unique marketing challenge. They need to find a way to stand out in a crowded and competitive field, but they also need to be careful not to cross the line into unethical territory. One way to market your law firm is to focus on your strengths. What makes you different from other”

Generic, but not bad, right?

My next query: Questions for a deposition.

“1. What is your full name? 2. What is your address? 3. What is your date of birth? 4. What is your social security number? 5. What is your occupation? 6. What is your employer’s name? 7. What is your marital status?”

Again, generic, but it gets the wheels turning. It’s like my home Alexa, but more capable. I asked it to generate code, simplify a concept for my 1st grader, recommend music. There’s even a sarcastic chat bot you can talk to.

Q: Explain stars to first grader.

“Stars are big balls of gas that are very hot. They are so hot that they give off light.”

This is just using it like a glorified search engine. Next up, throwing it mass statistical data for discovery to see what happens. Of course, any true legal application requires the ability to run and train the AI in a secure environment. Microsoft Azure has partnered with OpenAI to offer just such an environment, but it is currently by invitation only, so while I’ve applied, I don’t expect to hear back soon. I’ve got a host of use cases, though, from improving one firm’s excel-build statistical e-discovery software to helping another review and extract information from medical records. I did get the AI to write a FOIA letter for me (of course, you can just Google that, as Marv the sarcastic chat bot will remind you).

What excites me about OpenAI is the democratization of access to AI. For fractions of a cent and a little clever coding, I can give my small businesses access to the same types of technology that their larger competitors use. I’ve used open-source GIS platforms in mass torts applications, smart search engines trawling through databases and extracting information, and created custom databases to handle and query large datasets. (I’m not an IT person per say, I just use IT as one of the tools in my box to solve problems.)

Q: What does the future of law look like?

“There is no one answer to this question as the future of law is highly dependent on a number of factors, including the political landscape, technological advances, and social trends. However, some possible changes that could occur include an increased focus on alternative dispute resolution, an increase in the use of technology in the legal field, and a growing trend of pro bono work.”

You tell them, AI. Now, when I get you set up on Azure, you’ll need a name…