I worked for a while at a consulting firm that got the best gifts. There was the group that sent us ice cream each year, several unique flavors from a local (to them) shop. That always came in via special delivery driver, so we knew to show up in the conference room with spoons ready to go. Some flavors just had to be shared. We also got cookies one time, right after the Cookie Monster parody of Call Me, Maybe…
Summer break…long, lazy days and warm nights on the porch. Things for years that I anticipated with much relish, even as an adult, knowing that students would not be crowding the streets and everything would be open a little later to accommodate the longer daylight hours. Now, with two small children, summer means that as I work there’s a constant stream of interruptions. One left the water on in the bathroom so it overflows onto the floor, one just let…
The most successful businesses that I work with all have some kind of planning process they follow. Something that forces them to articulate a clear long-term vision, the yearly and quarterly steps along that road, and the next actions needed to get them there. The planning process generally includes periodic check-ups, either personally or with a team, regular review of all business areas, and metrics to help judge success. That said, every single business I’ve worked with uses a different…
This isn’t a blog about marketing, this is a blog about Artificial Intelligence. But that was my first prompt into OpenAI. Here was the response (cut short because I ran out of processing tokens). “Lawyers have a unique marketing challenge. They need to find a way to stand out in a crowded and competitive field, but they also need to be careful not to cross the line into unethical territory. One way to market your law firm is to focus…